Muthoot Fincorp bags India home season title sponsorship rights
The deal, which covers approximately 35 games until March 31, 2028
Muthoot Finance Limited (Muthoot Fincorp) has acquired the title sponsorship rights for Indian cricket for the next two years, Cricbuzz understands.
The title sponsorship is being referred to as ‘Blue Muthoot’, according to sources, with the deal understood to have been negotiated at the base price of INR 4.85 crore per match. There are also suggestions that the final price could be lower than the base price, although clarity is expected once the BCCI formally announces the deal.
Owned by the Kochi-based Muthoot family, the company will hold the title rights for all international and domestic matches played in India until March 31, 2028.
The deal will cover approximately 35 home internationals during the period, including 10 Tests, 12 ODIs and 13 T20Is.
More to follow...
